Handbooks
GRAPHIC DESIGN
The goal of these B2B booklets was to present marketing strategies and effective solutions to residential clients, based on our company’s data and research. It was important to showcase not only the success of our newly launched cloud suite of applications, but also display a vast amount of indispensable information in an easily digestible format.
I was tasked to design the entirety of the booklet based off the data and copy supplied by the marketing team. Based on our discussions, I decided it was essential to create a dynamic and stimulating design to ensure a smoother reading experience for the audience. In order to emphasize the success of our application suite, I also had to, as seamlessly as possible, incorporate the separate brand identity of the suite into the company’s own internal branding.
