Aroma Joe’s
BRANDING | GRAPHIC DESIGN | PRODUCT DESIGN | USER INTERFACE DESIGN
This client wanted to refresh their website and launch an application for their growing franchise, and requested an updated brand identity to build these new products from. In order to maintain brand consistency, it was important that the update was not a huge departure from their original style, but still became modern enough to appeal to their young audience.
I was in charge of the visual updates, and worked closely with the agency director to ensure the client’s new brand guidelines still retained the aspects of their identity that originally appealed to their audiences. The most prominent change from their original logo was the new “stoosh” (steam + swoosh) that I created; an icon meant to double as an apostrophe within their logo and as a standalone, easily recognizable insignia. Once the new guidelines were in place, I was also tasked with re-designing all of the client’s products that featured the old imagery, including hot and cold cups, merchandise, marketing material, and store signage. Afterwards, I spearheaded the user interface design on the updated website and new application, collaborating with the client’s developers and executing beta tests.
